sebastian mclean
cumbre oaxaca

Made in collaboration with students from St. John's University in New York, ‘Cumbre Oaxaca’ is a well-being festival focused on cultural immersion and disconnecting with city life.

With sustainability, respectful engagement with local culture and the centre of this branding project, my team and I curated posters, tickets and a small social media campaign to promote the festival.

Due to the short time scale of this project, we were unfortunately unable to talk to locals from Oaxaca about this project and how we can do their heritage justice. This is something I plan to do in the future to take this project further.